Brands make money. Build your brand equity.

 

Tenendum Ltd is a marketing and design firm bringing brands to market.  We offer full spectrum brand development from market analysis to strategic planning to execution timeline.  

 

In today’s world, successful brand development is not exclusive to look and feel, a recognizable logo, a slogan, or a system.  The idea of brand incorporates operations, customer service, advertising strategies, and a host of industry specific standards.  A weak company can kill a good product.  If the company fails to support the product with careful planning or doesn’t follow through with sufficient advertising or distribution, the product can easily fail.  The market has grown increasingly sensitive to competition, making careful, long-term brand management essential.  Creative, fresh branding is the best path towards sustainability for any company: it  costs much more to get new buyers than existing ones.  In a world where one product may be swept into oblivion by fierce marketing, a strong brand can live on when the product disappears.

We work with clients on all aspect of brand success, whether a company is interested in shoring up existing challenges or entering new markets.  From conservative financial assessments to memorable media strategies to packing and pop, we can position your brand for success.

There was a time when products had real differences.  Today just about everything is good enough as the market becomes more and more crowded with endless parity products.  Walking shoes from different manufacturers all meet the consumers’ baseline needs for comfort, style, and function.  But by selling the emotional bond that a purchase creates, your brand can differentiate and build value.

Contrary to what you may hear, many traditional marketing ways still produce the best results when it comes to quality brand execution. We tend to target a narrowly defined market segment with the brands we service in order to compete against larger, less specialized firms.  Marketing is typically easier and less expensive when you’re highly specialized because you know exactly where to find your customers.  This makes market analysis more critical for small brands, but the upfront investment in analysis pays off with less wasted market and advertising dollars later on.  

When a brand is ready to receive awareness and clients, we provide cost effective tools and strategies for PR, publicity, and both image and response advertising.  Although a brands venues and distribution budget grows over the years, helping brand managers get a broad picture of what is available and effective can often lead to creativity with costs.